Carlos decided to close the chapter of his life as a businessman and embark on a completely new path as a painter. He had taken the steps to achieve what he had longed for and began the process of reinventing himself. As part of this process, he needed his own image and the means through which to showcase his work.
We created his brand, verbally and visually expressing his personal and artistic talent. It was our job to ensure that his values and artistic sensitivity was optimally reflected in his brand, portfolio, and website.