SUSANA MACPHERSON

SUSANA MACPHERSON 2019-01-21T07:36:02+00:00

Project Description

SUSANA MACPHERSON
IMAGE, STYLE AND FASHION ADVISOR

When Susana contacted us she was the Sales Coordinator of an American brand of organic health and wellness products. She came across our work through Instagram and asked us to help her strengthen the brand’s commercial communication to increase sales.

 

We started our process to firstly define her talent. When she became aware of it, she decided to leave her current job and focus on a job that was more in line with her skill set. Creating her new service as a Style and Fashion specialist was very exciting. We studied her differential value, her competition, peers, ideal-buyer persona, needs, etc. We used all this information to create her visual and verbal Brand and all the tools to manage and communicate her new business to the market. Website, Documents, App for designing posts on Social Media etc.

susanamacpherson.com

Project Details

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