Founder and Director of EXPERIENCIAS VÍVELO
When Raúl told us about his initial idea of starting an e-commerce business, he seemed very enthusiastic and eager to become an entrepreneur. When we defined his Talent and Values, it was evident that a process of immersion, exploration and ideation was necessary to define a service other than the initial one, that would bring something new to the e-commerce sector. Using all this information, we defined the Customer Experience (CX), that is, what this experience should be like at all points of contact with the Brand, and User Experience (UX). We designed the interface, usability, information architecture, and navigation.
The result is an online store under the Brand EXPERIENCIAS VÍVELO, that offers users exciting, amazing, risky, fun and adventurous experiences.